Fractional Head Of CRO
Stop relying on occasional redesigns, one-off copy projects, and gut-feeling changes to improve your funnel.
I continuously analyze your performance data, identify the highest-leverage conversion opportunities, and develop hypothesis-driven challengers designed to beat your current controls.
That could mean a new ad angle, a different presell lead, a reworked product page, a stronger offer, or a better upsell. We test wherever the biggest opportunity exists.
One hypothesis at a time. One test at a time. One stronger control at a time.
Start With one Test
Try The Entire CRO Process For $1,000
See exactly how I approach your funnel before committing to the monthly engagement.
1
ANALYZE YOUR FUNNEL
I identify the highest-leverage conversion opportunity.
2
BUILD THE CHALLENGER
I develop the hypothesis, strategy, and copy for the test.
3
RUN THE TEST
Your team tests the challenger against the current control for 3 to 7 days.
4
ANALYZE THE RESULTS
I break down what happened, what we learned, and what we should test next.
Then You Decide.
If you want to keep going, pay the remaining $1,500 and continue with Fractional Head of CRO for the remainder of your first month.
If not, we stop there.
You experience one complete CRO testing cycle for $1,000 and keep everything created during the pilot.
Acomplete, done-with-you CRO test from strategy to results.
Real Client Results
Real Tests. Measurable Wins.
CRO should produce measurable improvements, not just prettier pages and more opinions.
Here are a few results from work I've done with clients across different stages of the funnel.
27% Higher Purchase CVR
A new presell challenger was tested head-to-head against the client's existing control.
Control
677 visitors
1.77% purchase CVR
Challenger
711 visitors
2.25% purchase CVR
At the time the client shared the results, the challenger was converting approximately 27% better than the control.
38 New Subscribers From One Campaign
After developing the copy and offer for a membership campaign, the client generated 38 new subscribers. Their previous email blasts would typically generate fewer than 10.
"There's been a measurable impact of your copy and offer. And a great ROI."
Max Lempriere
16 Customers From $831 In Ad Spend
One ad generated 16 new customers from $831.23 in spend for a recurring-revenue offer.
$51.95 cost per customer
$144 paid upfront
+ recurring revenue
Different Funnels. Same Objective.
Find the opportunity. Test the hypothesis. Improve the numbers.
Meet Your Fractional Head Of CRO
Alexander Biega
Principal & Senior Marketing Strategist, Your Scale Source
I've worked in direct response since I was 19, specializing in one thing: building and improving sales funnels that turn paid traffic into revenue.
Today, my work spans funnel strategy, direct response copywriting, offer development, conversion optimization, and ongoing testing across the entire customer journey.
In 2025 alone, I launched 10 funnels that generated a combined 300% ROI for clients and completed 111 paid marketing consultations on Upwork.
But I don't believe CRO should come down to someone's credentials or opinions.
The numbers decide whether we're right.
That's why every engagement is built around measurable hypotheses, controlled challengers, and real performance data.
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And yes, this all started because I wrote a romantic poem for a girl in college. She rejected me, but told me I should get paid to write. She was right about one of those things.
CRO From The First Impression To The Final Upsell
The biggest conversion opportunity is not always on your landing page.
That is why we can test any measurable stage of your funnel.
Ads
Hooks, angles, scripts, creative concepts, messaging, and offers.
Presell Pages
Advertorials, leads, mechanisms, proof, structure, product reveals, and CTAs.
Landing & Product Pages
Positioning, benefits, proof, objections, offers, and purchase sections.
Offers
Pricing, bundles, guarantees, bonuses, subscriptions, and risk reversal.
Upsells & Cross-Sells
Post-purchase offers, positioning, messaging, and AOV optimization.
Wherever the biggest conversion opportunity is, that is where we focus next.
One Hypothesis. One Test. One Learning At A Time.
Every test starts with a clear reason to believe the challenger can outperform the current control.
1
Understand
I analyze your funnel and performance data to identify the highest-leverage conversion opportunity.
2
Develop The Hypothesis
We define exactly what we are testing and why we believe it could improve performance.
3
Build The Challenger
I create the strategy and copy required to test that hypothesis.
4
Test Against The Control
Your team puts the challenger head-to-head with the existing control and runs the experiment.
5
Learn And Iterate
I analyze the results, determine what we learned, and use those insights to develop the next test.
Every test gives us another opportunity to build a stronger control.
Real-World Example
See The CRO Process In Action
We've worked with a high-ticket medical education company for the past 18 months.
On one of their landing pages, we spotted a potential conversion problem.
CONTROL
FAILED COMSAE OR COMLEX?
PASS ON YOUR NEXT TRY OR PAY $0
The headline positioned the offer specifically around students who had already failed.
But the page was also attracting first-time test takers and high-performing students looking to maximize their scores.
THE HYPOTHESIS
Leading with the desired outcome instead of prior failure would make the offer relevant to more of the traffic without weakening the guarantee.
So we changed one thing.
CHALLENGER
COMLEX TUTORING THAT ACTUALLY WORKS
PASS OR PAY $0
Same video. Same supporting copy. Same CTA. Same funnel.
Only the headline changed, allowing us to measure the impact of the hypothesis against the existing control.
THE RESULT
The challenger won.
One conversion opportunity identified. One hypothesis developed. One controlled test.
Then we took what we learned and looked for the next opportunity.
CRO From The First Impression To The Final Upsell
Already have a team that can design, build, and implement new tests?
Plug me into it.
I handle the CRO strategy, hypotheses, copy, and analysis while your existing team handles execution.
Want the creative execution handled too?
Plug in the full CRO team.
We handle the strategy, copy, design, and creative production required to bring each new test to life.
Same optimization process. Choose the level of execution that fits your team.
Fractional Head Of CRO
Strategy, Copy & Analysis
Best for brands that already have a team capable of implementing tests.
I plug into your existing operation and take ownership of determining what we should test next, why we should test it, and how the challenger should be positioned.
Your team can continue launching new angles, creative, and funnels while I use the resulting performance data to systematically improve what is already running.
I Handle:
Funnel analysis and CRO strategy
Test prioritization and hypothesis development
Challenger strategy and conversion copy
Ads, presells, product pages, offers, and upsells
Creative direction and design review
Results analysis and next-test strategy
Your Team Handles:
Design and video editing
Development and implementation
A/B testing setup
Media buying
Once a test concludes and I receive the results, your next challenger is delivered within 72 hours.
Expect approximately 3 to 5 experiments per month, with a minimum of 3 new challengers delivered monthly.
There is no cap on testing cycles. If your team can test faster, I keep moving.
$2,500/Month
Fractional CRO Team
Strategy + Creative Execution
Best for brands that want the CRO process handled without adding more work to their internal creative team.
You get everything included with Fractional Head of CRO, plus the creative production required to bring each challenger to life.
If we decide to test a new advertorial, ad concept, landing page, product page, offer, or upsell, we create the assets required to execute it.
We Also Handle:
Advertorial and landing page design
Product page and offer design
Static ad creative
Video ad editing
Upsell and cross-sell design
Creative iterations and test-ready assets
Your Team Handles:
Media buying
Campaign management
Technical integrations and deployment where required
Once a test concludes and I receive the results, your next challenger is delivered within 72 hours.
Expect approximately 3 to 5 experiments per month, with a minimum of 3 new challengers delivered monthly.
There is no cap on testing cycles. If your team can test faster, I keep moving.
We Do Not Stop When Something Wins
A winning test gives us a stronger control.
Then we ask:
What is the next biggest conversion opportunity?
If we improve your presell page, the next opportunity might be your product page. If the product page is performing, it might be your offer or AOV. If those are strong, it might be the ads feeding the funnel.
Once we exhaust the highest-leverage opportunities in one area, we move to the next.
The goal is not one winning test.
The goal is continuous improvement across your entire funnel.
Who This Is For
Fractional CRO is designed for brands that already have meaningful traffic, consistent sales, and product-market fit.
You already know people want what you sell. Now you want to systematically increase the value of the traffic you're already paying for.
This is especially valuable when even a small improvement in conversion rate, click-through rate, or average order value can create a meaningful increase in revenue.
If you do not yet have enough traffic to reliably test changes, this probably is not the right engagement.