Lessons From This Video
- At every possible opportunity you should be created mutually beneficial partnerships with other businesses.
- Mutually beneficial partnerships come in many different forms. They can be customer-facing, only related to ads, or something customers benefit from without ever knowing.
- A business partnership should always be mutually beneficial.
- A business partnership should always benefit your customers.
- To decide on the right business partner, first think of your customers. What can another business provide (through you) to your customers that will benefit them? Or, what can you provide to another businesses’ customers that will benefit them? Typically what’s being provided will be provided to people who have already converted into paying customers, but you could also have a partnership that makes it easier for you or the partner to convert customers (ie, adding addition features/benefits to the front end of an offer).
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