Lessons From This Video
- A personalized ad seen by the people who were meant to see it will be APPRECIATED. A generic ad personalized to nobody will be ANNOYING.
- When you sell an online course, you must persuade the audience that they can become you (the teacher of the course).
- Limiting who you reach with your ads is not a bad thing if you are personalizing your marketing so that it only resonates with a limited audience.
- High ticket courses should always lead with a webinar or other free lead magnet. Courses sold for under $900 can be sold by sending traffic directly to a long-form sales page, no lead magnet required.
- Personal brands work well in both B2C and B2B.
- If you’re looking to get married near San Francisco or you have a photography business that could use more clients, check out https://enweddings.com/
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https://enweddings.com/