Lessons From This Video
- Direct marketing is the hardest form of marketing. Reading books from the most successful direct marketers of past and present will definitely increase your already low odds of success.
- All these books have helped me create successful marketing campaigns except the “Sell Like Crazy” book. But I thought it was worth mentioning given how it is the newest one and the book itself is a sales pitch, lol. A very well-written sales pitch.
- Readers are leaders!